Ale Whisky Drink Paradox BrewDog Fraserburgh
Information about Paradox Ale brewed in whisky casks in Fraserburgh and now Aberdeen by BrewDog Martin Dickie and James Watt
In 2007 The Broch (Fraserburgh, Scotland) saw a new brewery develop and its drink, Paradox Ale, become a worldwide hit. It has been exported to Japan, North America and Denmark within its first year of brewing. Sainsbury's was the first shop to sell it throughout the UK. This is the first brewery in Fraserburgh for over 100 years.
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It is a strong ale of between 10.5 and 12% volume which has such a strong alcohol content and great taste because the ale is brewed in mature whisky casks. The brains behind it are Martin Dickie and James Watt who have named their brewery company BrewDog. Together they initially produced about 8000 bottles of the dark stout a month.
It has no additives or preservatives and gets its unique flavour because the beer is finished off and matured for three months in whisky caskets. The casks are from Duncan Taylor &Co. which are handpicked by the BrewDogs team.
They took it to the Whisky Live exhibition in Tokyo and were an instant success with a great demand for orders.
It is a bit different to other ales. The Sunday Post called it "moonshine style stout"
and the manufacturers recommend it be sipped, like a fine malt whisky, rather than drunk like a beer.
In May 2008 they celebrated their first anniversary by releasing a limited edition Paradox 1968 Islay Cask one off beer that had been matured in a 1968 Bowmore whisky barrel for a year.
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BrewDog, named after James' Labrador dog, are working on other ales brewed in barrels such as their Caol Ila cask beer that is matured in barrels from the Islay single malt whisky.
Martin Dickie studied brewing and distilling techniques at the Heriot-Watt University in Edinburgh. He graduated with a first class honours degree. He comes from nearby Cairnbulg whilst James comes from Gardenstown where he was a fisherman before becoming a brewer.
They have won the Taste Of Grampian
In April 2007 they won the North East winner in the local final of Shell LiveWire Young Entrepreneur of the Year Awards 2007.
Martin Dickie and James Watt also brew, produce and bottle Punk IPA (India Pale Ale), Hop Rocker and Rip Tide.
In July 2007 they secured an American deal to supply 500 cases to Preiss Imports in Santiago who are based in Chile and supply beverages throughout America.
Winner of Scotland's Shell Livewire Young Entrepreneur of the Year 2007 Award
In May 2007 James Watt was announced as the winner of the Scotland's Shell Livewire Young Entrepreneur of the Year 2007 Award. As part of the award announced at the Scotland final he also won a cash prize of £3000 for his beer making skills and his product Brewdog. He plans to invest the prize money back into the business so that he and his business partner Martin Dickie can increase production of their unique drinks.
By the beginning of 2008 they had sold over one million bottle of beer. In March 08 James Watt and Martin Dickie won a deal with the national supermarket Tesco and the high street off licence Oddbins to sell Brewdog beers.
Gold Award at the Brewers Association World Cup
In April 2008 they were awarded a gold award at the Brewers Association World Cup at Boulder in Colorado. They faced stiff competition since 2800 beers were entered from 640 brewers worldwide.
Oz and James's Big Beer Adventure
They appeared on Oz and James's Big Beer Adventure on BBC television and joined James may and Oz Clarke in the Princess Gardens of Edinburgh to taste their ale.
The Last Millionaire
James Watt took part in the BBC Three programme The Last Millionaire in November 2008. The Last Millionaire saw a dozen of the UK's young entrepreneurs go to six cities of the world with no money and their challenge was to make as much money as they could.
Tactical Nuclear Penguin
In 2009 they introduced a high alcohol content beer called Tactical Nuclear Penguin at 32%. This was in the same month that they won planning permission from the Council to move their brewery to larger premises in Aberdeen. The new buildings will use renewable energy.
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