Aberdeen Slogan

Aberdeen And Aberdeenshire slogan and information about why it was chosen and what the colours represent

The North East of Scotland has had new slogan since 2005.

A Brighter Outlook

It is Aberdeen City And Shire: A Brighter Outlook.

It was chosen to reflect the balance in Grampian between the thriving City and the varied countryside of Aberdeenshire.



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I have published a book which tells the story of an Aberdonian military nurse who returns from Afghanistan and encounters The Grey Lady Ghost of the Cambridge Military Hospital. The novel reveals her origins and takes him to a pre-war Duthie Park, modern day Cruden Bay and back to the past to the Battle of Loos in World War One where he witnesses the Gordon Highlanders in action. This is the first in the series of Grey and Scarlet Novels by me, CG Buswell, and each book will feature a well known Aberdeen ghost and Aberdeenshire area as well as modern Scottish Infantry in action. Read the first chapter for free.


The Aberdeen logo image to go with the new slogan is an outline of Balmoral Castle in Royal Deeside, Balaclava Breakwater Light at Fraserburgh Harbour and Marischal College in Aberdeen. I hope to get official permission to have a picture or photo of it on the website.


Like AboutAberdeen, the chosen colours of the image is blue to portray the beautiful North Sea and green to portray the colourful landscape.


The branding and publicity for the Aberdeen City and Shire slogan was funded by the Scottish Executive City Growth Fund.


Information about the Aberdeen Emblem.











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